5 Features Your Mobile App Needs to Boost Engagement

 Today, with millions of apps available, making sure that yours stands out from the crowd is a tall order. What distinguishes your app from others is how well you can keep your customers engaged and optimize their overall experience.To get more news about Android App Store Optimization, you can visit aso700.com official website.

Customer experience (CX) has gone down to become the next big thing in app development. A recent marketing study predicted that customer experience will be more important than the price of the product, as well as product itself in the near future. This simply implies that your mobile application should have each and every element in the right proportion to keep up with the customer’s expectations and stay on the top of the game.In this piece, we will look at five features app developers need to incorporate within their mobile app in order to upswing customer experience and boost engagement.

Accessibility is the practice of making your app usable for as many people as possible. For most mobile app users today, nothing quite matches the frustration of accidentally tapping ‘Cancel’ when wanting to tap ‘Save’ or vice versa. Keep the buttons close to each other on your mobile app, and you’ve easily scored one huge mess! When designing a mobile app, first ensure that you understand key accessibility components pertinent to your target audience. For instance, most people use their thumb to tap on a mobile screen. Those who opt for two-handed usage use one or another finger for tapping.

Therefore, try to contemplate the accessibility zones that these two styles create, their overlaps and make sure the action options and call-to-action buttons are placed within these overlap areas. The overall accessibility of an app is judged by how it improves the ease of use for all people, regardless of ability level. In 2018, iTaxi, a platform (similar to FreeNow, Lyft, Uber or Bolt) that connects users and licensed cab drivers, optimized its mobile app for the visually impaired and blind. The company aimed at making the app more accessible for these users. “The most crucial element in designing for accessibility is an understanding of the end-user’s perspective. We had to learn how the blind or visually impaired use our mobile application, and we were quite surprised by how fast they managed it with assistive technologies,” said Katarzyna Ma?ecka, UX designer and researcher, in a 2018 interview with Mind the Product. “We had assumed that the more descriptive the application was, the easier it would be to use by those less able to see. We thought that these people use the app studiously, carefully going from one element to another. How wrong we were!

A blind person can hail a taxi almost instantaneously, provided that the app—meaning us, the designers, developers, managers— doesn’t stop them from doing so.”Better interactions capture the user’s attention, engage them and give you a strong thread to develop while guiding the customer toward your business’s end goal. Mobile app developers are increasingly aligning with the idea of developing web interfaces on the basis of anticipated user behaviors and thought-out actions. Businesses that comprehend interaction contexts, user profiles and buyer personas deliver memorable customer experiences.Answers to these questions will help you design the customer journey for your mobile apps. This “journey” will then act as the input for the wireframe of the mobile application, after which comes the design. Interactive elements in your mobile app can also play a vital role in keeping your customers engaged, especially when targeting younger generations. Exceptional customer experiences can be delivered on mobile apps by leveraging principles of good communication. For Instance, MailChimp’s mobile app uses images of hand gestures to signify completion of desirable actions on the user side.