Best Black-owned beauty brands, shared by Black beauty experts

 Best Black-owned beauty brands, shared by Black beauty experts

There’s little like the experience of buying makeup — heading to the beauty counter, perusing colors and hues, finally deciding on the shade that suits you best. Buying makeup can feel like an intimate and personal interaction — what works for one person could react badly on another's skin or just not work for their unique tone, type or style.To get more news about Asian va Korea va Europe and America va, you can visit our official website.

But for Black beauty fans, shade-finding and sourcing can feel rather taxing — the beauty industry still has far, far to go when it comes to inclusivity. When Rihanna’s Fenty Beauty launched in 2017 with 40 shades of its Pro Filt'R foundation, the Internet took note — at the time, 40 shades was an anomaly. The groundbreaking move resulted in “The Fenty Effect”, wherein brands had no choice but to expand their own range of shades — and their minds.
In the nearly three-and-a-half-years since Fenty Beauty hit the scene, several beauty brands have made the move to expand their shade ranges and options to be far more inclusive, which seems to make fiscal sense. According to a study by market research company Nielsen, Black Americans bought more beauty products in 2019 than any other group of consumers. To put that in context, they found that Black Americans outspent other groups by nearly 19 percent, which translates to $572.6 million.

As Black Lives Matter protests took hold across the country last year, major beauty retailers like Sephora and Bluemercury expressed support for anti-racist activism on social media. However, many people, like Brother Vellies' creative director Aurora James, wondered if those words held any weight and voiced their skepticism on social media. Challenging them to turn words into action, James created the 15 Percent Pledge, a social media initiative that challenges retailers to pledge 15 percent of their shelf to Black-owned businesses to align with the population of African Americans in the United States. So far, Sephora and Bluemercury are among 16 other brands that have signed the pledge.

If Black History Month inspires you to support Black-owned brands (or you don’t need a specific month to do so), we asked some Black beauty experts and makeup artists to recommend their favorite beauty products from Black-owned businesses to help guide your next intimate beauty purchase.
Founded in Detroit, Michigan, The Lip Bar lipstick is designed to stick around for 24 hours — with options ranging from brightly colored lipsticks and liquid lips to matte stains. Noel calls the Bawse Lady her “favorite” liquid lip red shade.

Rihanna’s cosmetics company was the most referred line from every single makeup artist and beauty guru we spoke to. Musician and content creator Bri Hall — who went viral for her critiques of critiques of products made for Black and African-American hair — told NBC News she’s “obsessed” with it. “The formula is great for dry skin girls like me,” Hall said. “Though other brands made my shade, as a West Indian woman, many brands never catered to olive and yellow undertones — leaving me to look like a Flaming Hot Cheeto at times.”

Clothing designer and makeup artist Ellarie Noel is the first Black woman to collaborate with makeup company ColourPop, and Kenneth Senegal — who goes by HeFlawless and vlogs about his experience with makeup as a Black man — both recommend these lip glosses. Noel said she especially likes their smell while Senegal raves about the entire Fenty Beauty collection. ”It’s the perfect universal shade for anyone, and completes every look when you don’t know what to pop on the lips,” Senegal explained.

Pat McGrath was one of Time’s 100 Most Influential People in 2019. “Pat McGrath allows us to be seen. Her makeup is not just nice makeup—her bold, beautiful colors make a statement,” supermodel Beverly Johnson wrote of McGrath for Time. “You usually don’t get that with world-renowned makeup artists. People are afraid of stepping outside the box.” Hall adores McGrath, from product packaging to the actual products. Her favorite right now is the Mothership V. “The shimmer shades glaze over the eyelid like a glow from within,” Hall said.